Performing keyword research allows you to start connecting the dots between what your customers have told you and what the data from search engines is showing. When you’re able to measure your results, take note of how much traffic is driven to each page, your keyword rankings, organic traffic, and click-through and conversion rates. Using a topic analysis template is crucial, as it will help you identify any gaps that exist for each keyword of interest. It’s essential that you take the time to examine all of your data before moving forward with anything else.
A keyword gap analysis is vital part of keyword research that is used to discover new keywords and content opportunities. By conducting a keyword gap analysis, you can identify the keywords that your competitors are ranking for in search and your domain is not. Create new content to target these keyword opportunities to keep up with your competitors and pull more traffic from organic search. If there’s one thing to remember, it’s that keyword gap analysis is a powerful SEO tool that helps businesses identify gaps in their keyword strategy and surpass their competitors. By conducting a keyword gap analysis, businesses can discover untapped ranking opportunities and optimize their content accordingly. Keyword gap analysis is a process used to identify new search queries and keyword phrases that your organization can use to improve its visibility in search engine results.
I recommend that you use the same tool for every metric so that your numbers stay consistent across the board. I have covered this extensively in my guide to finding your real SEO competitors. When you think about it this way, an awareness of the context in which you’re trying to rank is absolutely essential. According to Semrush’s data, a little over 600 people are visiting that page alone.
- With a long spreadsheet of keywords, many marketers spend time manually analyzing keywords, and their intent and attempting to bucket them into the right content hubs.
- You can then create new content to target those queries and improve the ranking of those pages.
- Another great way to look at the content gap is to consider the content your competitors are putting out.
Enriching your web pages with structured data might also fall under this SEO pillar as well. For example, if we look closer at the terms that Betterment outranked Ellevest for, you can see exactly which pages rank. Of course, this is the initial research, you’ll want to refine your results further to narrow terms down based on keyword difficulty and intent. Now you need to determine where you can get the most value from your keywords. We know the top result in Google gets over 31% of clicks, with some variation depending on the industry, keyword, and device. However, no matter the industry, the number of clicks (and consequently traffic) that goes to your website drops consistently as you drop from one to two and so on.
With Google now ranking against technical measures such as page speed and core web vitals, the right content can still perform poorly in the SERP if the page’s technical performance is poor. Once you have outlined your competitive analysis and you understand the keywords you will target, begin by looking at the top ten pages that rank for these keywords. Look at https://medium.com/@yousefimehran2001/best-telegram-seo-group-join-link-b08f39cec9f5 as the backlinks pointing at the pages, where and when the keyword appears, and the quality of the content. Look for gaps that you can use to advance the ranking of your own material. You want to focus on your online competitors, which means that if you found any new ones while looking at the Share of Voice metrics, make sure they also have a place in your analysis. Look at their content strategies, such as their Quick Answer placements, local 3-pack rankings, and image search placement.
It also helps us to track the positioning of keywords and to know in detail the CPC and competition for each keyword. To do this, copy and paste the URLs of a few relevant top-ranking pages for your target keyword in the top section. Some of these keywords represent relevant subtopics that we missed out and may want to cover. To show that you deserve a place in the top ranking search results, your content needs to be comprehensive. Use the All Intersections filter to only show keywords where multiple or all competing websites rank.
The Third Step Is To Prioritize Which Domains To Target For Backlink Opportunities
Methods of research vary, but you want to access the opinion and feedback from industry experts (for context), current clients (for expectations) and potential clients. For SaaS companies that have a good sales organization with a stable outreach/lead generation program, the most reliable source is the sales team. The marketing team can tailor the content required to nurture these high-value prospects. Incorporating analysis of content gaps and missing keywords into your SEO processes isn’t terribly difficult, but it may be a new step for some SEO practitioners and website/blog content developers.
How To Create User Friendly Websites That Rank And Convert
A communications business might instead want to create content about Voice Intelligence and helpful collaboration tools for remote work. And a beauty retailer could generate posts around at-home peels and masks and prebiotic skincare. After you’ve analyzed your main website and any other relevant areas, you can go ahead and analyze your competitors’ content. An SEO competitor analysis report will be crucial for uncovering gaps that exist as a result of them covering certain topics in greater depth than you do. You can carry this out most efficiently by using SE Ranking’s Competitive Research tool, as we mentioned earlier. Once you’ve downloaded your content audit analysis template, it’s time to start analyzing the main areas of your website.
This content serves to address this problem and offer valuable information but not immediately convert the reader into a customer. Many brands focus on creating informative content in the form of blog posts to draw in a wider audience, and “money” pages to convert those users into buyers. Your goal is to create content for every stage of the buyer’s journey – whether they are “problem-aware,” “solution-aware,” or at the final decision stage of your purchasing journey. Analyzing your existing content offerings allows you to see where you might be missing valuable assets that could guide readers to the point of purchase. A content gap can be defined as the space between what users are seeking out on the web, and the results they receive.